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Misbeliefs and Biases in Health-Related Searches

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Published:30 October 2021Publication History

ABSTRACT

Quality of search engine results returned to health-related questions is very critical, since a searcher may directly trust any suggestion in the top results. We analyze search questions that mention diseases / symptoms and remedies that are potential health-related misbeliefs. Using lists of medical and alternative medicine terms, we extract health-related search questions from 1.5~billion questions submitted to Yandex. As an initial study, we sample 30 frequent questions that contain a disease--remedy pair like "Can hepatitis be cured with milk thistle?". For each question, we carefully identify a ground truth answer in the medical literature and annotate the top-10 Yandex search result snippets as confirming the belief, rejecting it, or giving no answer. Our analysis shows that about 44%~of the snippets (that users may simply interpret as definitive answers!) confirm some untrue beliefs and are wrong, and only few include health risk warnings about using toxic plants.

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        cover image ACM Conferences
        CIKM '21: Proceedings of the 30th ACM International Conference on Information & Knowledge Management
        October 2021
        4966 pages
        ISBN:9781450384469
        DOI:10.1145/3459637

        Copyright © 2021 ACM

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